Learning to set agricultural information priorities

Organisations that produce agricultural information often have to satisfy very diverse needs of many categories of users. With limited resources to produce and diffuse this information, they are forced to make choices. CTA recently developed a methodology to help determine priorities for information services and their management.

The methodology has been validated, adopted and implemented by a wide range of users in various situations. The Priority Information Themes (PIT) methodology is available online as a web-based self-learning tutorial and as a series of downloadable PowerPoint-based self training materials.

The last slide of tutorial 5 summarizes the main issues covered: the rationale for setting priorities; that different target groups and goals may require different types of priorities; two different approaches to setting priorities (priority grid and weighted scoring); and two methods to evaluate implementation (logframes, logic models).