28 January 2010

Information search strategies of Ohio farmers

In the December 2009 issue of JOE - the Journal of Extension, Florian Diekmann examines farmers' informational needs and identified factors that influence farmers' information choices.

"The results highlight the differences in farmers' search strategies regarding type, amount, and sources of information. Findings show farmers practiced high-, moderate-, and low-search strategies to stay current on topics important to their farm business. The implications for Extension professionals are discussed."

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