More communication tips from IFPRI

Three recent articles on the IFPRI 'web tastings' blog report on wen communications work at IFPRI.

• Has Google replaced your web site?/a> - on institutional web sites as connecting platorms, with Google and others driving the visitors

• Ten actions to take from our latest web marketing campaign - how social media builds awareness of information products

• Matching web activities to a communications strategy - how the web contributes to overall communictaion goals: Impact; content; stakeholders; and routes.

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