VAS for farmers : The new market

Rural VAS is gradually surpassing the realms of the SMS and voice. The simple farmer is set to walk into an era of digital revolution. The sight of a farmer sending and receiving immediate updates using mobile devices, including phone cameras may no longer remain a dream. However, that may not happen very soon as these devices are very expensive and also farmers will need to be trained to use them.

A small step in this direction is a scheme developed by UK based Sheffield Hallam University that recently won the Manthan South Asia Digital Empowerment Award. The scheme enables farmers in rural India to get tailored and expert advice on resolving problems with their crops.

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