Mass media to disseminate agricultural technologies in Pakistan

A study was conducted to determine the role of mass media in the dissemination of agricultural technologies among farmers. The data were gathered by administering a pre-tested interview schedule to 120 farmers from Lahore district, Pakistan. Results showed that 97.5, 91.7, 64.2 and 51.7% farmers regarded their fellow farmers, pesticide agencies, television, and extension field staff, respectively, as their major sources of agricultural information. Among the mass media, the farmers ranked television, radio and print media as 1st, 2nd, and 3rd, respectively, in terms of effectiveness. Majority of the farmers did not listen/watch agricultural shows on radio/television regularly. It is suggested that majority of the respondents do not get much information through television and radio.

Source: Role of mass media in the dissemination of agricultural technologies among farmers. / Muhammad Irfan , Sher Muhammad , Khan, G. A. , Muhammad Asif. [Department of Agricultural Extension, University of Agriculture, Faisalabad-38040, Pakistan.] / International Journal of Agriculture and Biology, 2006, Vol. 8, No. 3, pp. 417-419.

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Tags: agricultural information pakistan cabi extension media