15 April 2007

Mass media to disseminate agricultural technologies in Pakistan

A study was conducted to determine the role of mass media in the dissemination of agricultural technologies among farmers. The data were gathered by administering a pre-tested interview schedule to 120 farmers from Lahore district, Pakistan. Results showed that 97.5, 91.7, 64.2 and 51.7% farmers regarded their fellow farmers, pesticide agencies, television, and extension field staff, respectively, as their major sources of agricultural information. Among the mass media, the farmers ranked television, radio and print media as 1st, 2nd, and 3rd, respectively, in terms of effectiveness. Majority of the farmers did not listen/watch agricultural shows on radio/television regularly. It is suggested that majority of the respondents do not get much information through television and radio.

Source: Role of mass media in the dissemination of agricultural technologies among farmers. / Muhammad Irfan , Sher Muhammad , Khan, G. A. , Muhammad Asif. [Department of Agricultural Extension, University of Agriculture, Faisalabad-38040, Pakistan.] / International Journal of Agriculture and Biology, 2006, Vol. 8, No. 3, pp. 417-419.

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This information is extracted from the CAB Abstracts database, available on many platforms including CAB Direct. It is provided by CABI to IAALD members and readers to enhance knowledge sharing and exchange on different aspects of information and communication in agriculture and related disciplines. Copyright CAB International, reproduced with permission.


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