22 January 2008

Zooming-in zooming-out: Communicating science with farmers, with video

Paul Van Mele from the Africa Rice Center (WARDA) recently drew attention to the use of video to communicate science with farmers. Commenting on a DFID research consultation, he recommended that DFID support "multi-actor communication teams in producing regionally relevant and locally appropriate learning tools/programs."

In an article in the International Journal of Agricultural Sustainability, he describes how the 'Zooming-in Zooming-out' approach helps extension service providers create regionally relevant learning materials that are locally appropriate.

See some of the videos.


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