09 March 2010

ICTs: Serving the needs of farmers

To build a stable business, farmers regularly need information on a wide range of subjects. They need long and short-term weather reports to choose the best time to plant and harvest. They need current information on the spread of pests and diseases that might threaten their crops. They need to get the latest tips and advice to make the most of their available land. And they need market data to find the right buyers at exactly the right time. But farmers don’t want all the information; they only want what’s relevant to their specific needs. And to help them, a few services are now providing agricultural information tailored to fit the particular working conditions of individual farmers.

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