mFarmer Fund to bring information and advice to farmers in developing countries

The GSMA, the body that represents the interests of mobile operators worldwide, has launched the 'mFarmer Initiative Fund' with support from the Bill & Melinda Gates Foundation. Here is where the story goes.

The mFarmer Initiative Fund is designed to:

• Stimulate the development of mobile phone-enabled agriculture information and advisory services that are commercially sustainable;
• Build services that impact farmers’ income and productivity;
• Reduce the barriers for operators to launch and improve mFarmer Services;
• Test and prove models for delivering agricultural information services via mobile phones; and
• Promote a culture of knowledge sharing in the mFarmer ecosystem.

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