Communicating agribusiness with social media and Internet

For several years, the people at ZimmComm New Media have used new media web 2.0 to produce AgWired - reporting on "what’s new in the world of agribusiness, targeting agricultural marketing & communications professionals."

They use a wide range of tools - blogs, podcasts, video, photos in their reporting. The news has a North American and 'business' (naturally) focus, but also some international news. Two particularly interesting categories are:

• new media
  
• new media in agricultural journalism (about the activities of the International Federation of Agricultural Journalists)

Browsing across the site shows both the diversity of the agribusiness world, also the multiple ways information and knowledge is communicated and how new media can add value. Ideas and lessons for all agricultural information and communication people.