28 January 2009

AgriLIFE: Communicating agricultural knowledge in Texas

The web communications team (or web corps) at Texas A&M University have been busy re-vamping the web sites of Texas agricultural and life sciences research and extension. 

Under the 'agrilife.org' brand, they use "online tools and technologies to enable Texas A&M AgriLife to tell its story and bring useful, relevant, and dynamic information to the citizens of Texas."

A major element of the strategy is the use of social media like YouTube, Flickr, Blip TV, Facebook, LinkedIn, SlideShare, Twitter, Google Groups, and Wikipedia. Their site includes links to strategies and policies as well as recent presentations.

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