10 November 2007

Essential content for rural areas

The October 2007 issue of D+C - the magazine of InWent has an article about the use of the Internet to support income generation in rural areas of Peru.

The author concludes: "The most important lesson is that training for adults in making economically meaningful use of the Internet should build on content with immediate benefits. If such content is not available, training preparations should include contacting other government agencies (in sectors such as health, agricultural information and e-government, for instance) to make related services available. A competition for the most useful or most visited rural website might also provide interesting incentives.

In any case, ICT capacity building should tackle the third “C”, content. Programmes must make sense in the daily life of rural people, rather than be imposed as ready-made concepts from urban powers-that-be."


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